MSNBC

To celebrate MSNBC’s 20th anniversary, we invited our journalists to reflect on a particular event and how their coverage of it touched them personally.

We gave each of them a iPad, let them watch a specific clip and then asked them to spontaneously discuss what they just watched. Stories and events were matched with journalists’ individual interests and political leanings.

Some of the memories were serious and poignant, while others were more lighthearted. The campaign launched with an anthem spot about all the events the network has covered these past 20 years.