To celebrate MSNBC’s 20th anniversary, we invited our journalists to reflect on a particular event and how their coverage of it touched them personally.
We gave each of them a iPad, let them watch a specific clip and then asked them to spontaneously discuss what they just watched. Stories and events were matched with journalists’ individual interests and political leanings.
Some of the memories were serious and poignant, while others were more lighthearted. The campaign launched with an anthem spot about all the events the network has covered these past 20 years.
We were tasked with creating a commercial template that would allow us to quickly edit and air memorable moments that showcase MSNBC's unique brand of journalistic tenacity and humanity. The result is the below campaign that leads to our tagline: This is who we are.
The holidays are a challenging time for Office Depot, with most people focused on high priced items from other retailers for gifts to family and friends.
We saw this as a chance to turn everyday office supplies into snarky gifting opportunities to the people we work with based on their various quirks and idiosyncrasies that we know all too well.
We labeled these supplies and made them available in store and online.
Since coffee inevitably leads to coffee breath, we declared Dentyne the (Un)Official Gum of International Coffee Day.
We set out to remind people that Dentyne is the ultimate coffee chaser by having unsuspecting coffee drinkers in New York City and Seattle literally followed by a life-size pack of our gum.
We filmed these random encounters and posted the videos on social media.
